Black Friday, the day after Thanksgiving, which has traditionally represented the start of the holiday shopping period, will not in 2013. Over the past decade, retailers have managed to hasten our lives as we enter a store in January to see Valentine’s cards on the shelves, Easter bunnies in February, and scary figurines in August and holiday wreathes in October. The sales strategy of getting the products on the shelves early to make more money is understandable, only, because companies can’t change the dates of the holidays.
This year, Kmart has led the retailer pack of wolves to extend the holiday season, if only by a few hours. Kmart will open its doors on Thanksgiving Day at 6am, to allow its patrons to begin holiday shopping. The disgrace is that unlike stocking the store shelves a little prematurely, national retailer chains are asking minimum wage employers to leave their families and dinner tables. Unfortunately, those who are paid the least are again asked to sacrifice the most. Not to mention that by opening at 6am, many employees will not be able to spend time with their families the night before Thanksgiving.
Fortunately for me, I don’t have to work on Thanksgiving Day. So by virtue of the day, I should just be thankful that I can spend time with my loved ones or just sit quietly at home and…well… be thankful. However, this Thanksgiving we all have to do a little more than just to be thankful about our fortunes. Our purchasing power is the greatest voice that we share. So I plan to stay at home with my family, and celebrate this day of giving thanks for the blessing of the preceding year. I intend for this simply silent protest to send a message that Thanksgiving is a time for being reflective and thankful, not shopping. “Black Friday” and “Cyber Monday” are only a day away!
Retailers open on Thanksgiving Day:
- 6 a.m.: Kmart
- 9 a.m.: Old Navy
- 5 p.m.: Toys R Us
- 8 p.m.: Macy’s, Kohl’s, JCPenney, Sears, Belk, OfficeMax, Staples, Target